Thursday, January 3, 2013

SINGAPORE: A Titan In Business Process Outsourcing

Singapore:A Titan In Business Process Outsourcing
With the continuous downfall of nations’ economy such as the U.S. and U.K., which are considered as two of the most powerful countries in the world, a small island-city state located at the southern tip of Malayan Peninsula is thriving to get loose of the mainstream economic status of other countries by simultaneously establishing tremendous ties to global trade.

Yes! It’s the big “S!” Singapore is indeed the ideal niche of business process outsourcing services. With its responsive business environment, cutting-edge infrastructures, and proximity to Asia-Pacific market, it is no surprise that the sourcing sector is undeniably broadening significantly. Singapore’s outsourcing services were in fact ranked by the US Department of Commerce as second-fastest growing globally.

Singapore outsourcing market is not only known for the high quality of its outputs but as well for several reasons such as:

  • Exceptionally qualified professionals- excellent educational systems have been the primary backbone of any nation worldwide. It doesn’t only imply how progressive a country is, but it also entails that it is comprised of highly trained professionals in any type of endeavor. And certainly, Singapore made the cut of having world-class universities that enable it's outsourcing services more distinguished compared to other emerging markets.
  • Proximity matters- Singapore's geographical proximity to the larger Asian markets of China and India - and its position between US and European time zones - are also seen as advantages.
  • Verbal competency- Singapore’s ability to provide a talented pool of professionals proficient in multilingual and verbal communication skills has given it an edge over its regional rivals.
  • Trusted and reliable business hub- Singapore has established the worlds' first Business Cotinuity or Disaster Recovery standards which aims to strengthen the BPO service delivery by generating the sense of trustworthiness and reliability.

Singapore is truly on the verge of leading the whole Business Process Outsourcing sector. And as the it continues to explore the realm of outsourcing, it is as well enduring to grow despite the increasing competition from Malaysia, Thailand, and Philippines.

Wednesday, December 5, 2012

Three Ways To Motivate Your Lead Generation Team In Singapore

hree Ways To Motivate Your Lead Generation Team In Singapore
One of the things that you need to consider when conducting a lead generation campaign in Singapore is the welfare of the people generating B2B leads. If they are well-motivated, then they will be able to perform well in their work. Sure, you can offer them monetary rewards for a job well done, but there are also other things that you can offer. If you want to help improve the morale of your people, then you might want to use these simple suggestions:

  1. Give them opportunities for professional growth – aside from monetary concerns, an appointment setting specialist would also want to know if they can grow along with your company. Knowing that they can be better people if they work with you will make them stay and work harder.
  2. Have a sense of a strong community – having the feeling of belongingness is also important. Being part of a team that one can be proud of help motivate employees to do better. This is important, especially if you are using telemarketing as the communication medium.
  3. Being fair with everyone – work equality is also an important booster of morale. If employees perceive that you are biased or are playing favorites, they will find less reason to work harder for you. Rules and regulations in a business are there for a reason – to make sure everything is fair. 

Your lead generation campaign will certainly be more successful if you consider these tips. Follow them, and you will not go wrong.

Monday, November 12, 2012

How To Present Best For Lead Generation In Singapore

How To Present Best For Lead Generation In Singapore
When it comes to meetings with sales leads in Singapore, it is always best to have a winning presentation. No matter how good your lead generation campaign is, if you cannot present a convincing argument, you will be reducing the likelihood that they will sign up or buy from you. So how will you do it? How can you convert such B2B leads into an actual sale or closed deal? A little professional help from marketers is ideal (like those provided by telemarketing firms), but you need to keep in mind these three points:

For one, you need to tell a story. One way to really get into the hearts of your prospects while in an appointment setting campaign is to tell a story that they can relate to. Charts and numbers may be important, but so is the rapport that you need to build first through story telling.

Second, use images wisely. "A picture can paint a thousand words" is an ageless saying that rings true through all ages. For a marketer, it means using an image that improves the impact of your message. It is an ideal aid for your story telling.

Lastly, focus on substance, not on style. Sure, the delivery of your message should be flawless, but if all you have is the enthusiasm, you will not make a lasting impression on business prospects.

It is said that a business presentation is the acid test of the success of your lead generation campaign in Singapore. Do you have what it takes to succeed there?


Friday, November 2, 2012

How To Get Past Gate Keepers: A Singapore Challenge

How To Get Past Gate Keepers: A Singapore Challenge
 A gate keeper is certainly one stumbling block that has constantly rattled a lot of people involved in lead generation. To start with, how can they get in touch with prospects, turning them into qualified B2B leads, if there is someone standing in the way? This is most obvious when telemarketing is involved. When one makes a business call, the first person who usually answers would be the secretary, the assistant, or maybe the receptionist. These people are the ones who keep unwanted people out of the office. But how can you get around them? Practically speaking, how can you get past the gate keepers?

To start with, the best recourse you have is not to get past them. If we put it in simple words, they are already there, blocking the way. What you should be doing is to get on their good side. If they think that you are a credible enough business entity, and that what you have can make the business of their boss grow, then they will certainly help reach the intended decision-makers. Appointment setting specialists are pretty much aware of that fact, so they spend a good deal of time on this task. It helps that they use marketing tools like telemarketing and social media to make their interactions easier to make.

Yes, gate keepers are here to stay. While there are some marketers who think of them as walls blocking the way, there are also others who think that they are the steps needed to reach their lead generation goals.

Monday, October 15, 2012

Of Networking And Malaysia’s IT Lead Generation Needs

In the IT consulting industry of Malaysia, forming connections and networks with business prospects is an important aspect in conducting lead generation for IT consulting services. These networks can become a source of B2B leads that your business can explore. The only problem here, so far, is that networking is not exactly a walk in the park. You need to have some level of communication and people skills in order to engage others. Good if you can do it, bad if you do not. And if you are the latter, your marketing campaign will be in trouble. Still, there are simple ways for you to go about it, and make sure generating IT consulting leads become easier.

For example, when you are in a convention, take it as an opportunity for lead generation. First, you should learn to listen more. All of us want to share something, but sometimes, we just need to keep quiet and let the others talk. Who knows, you might find something very useful in what they say. The next thing you should do is to be honest, since an honest statement will also elicit an honest response. This can be handy if you are doing an appointment setting attempt. And lastly, go out of your industry. You might be surprised at the wealth of opportunities that you can glean from other kinds of businesses. They might need a solution that you can provide.

Besides, networking can ease your telemarketing campaign. You already opened the door, you just need to follow through.

Singapore: Lead Generation Hub For Small Businesses

Singapore is the hub for various businesses in Southeast Asia. From electronics to clothing, Singapore has it all. This makes it a fertile ground for small businesses to start up. The market is also conducive for growth. Although the population is relatively small, the spending power is phenomenal. If we translate it into business to business terms, Singapore can serve as an incubator for exponential business growth. All that remains is for firms to advertise themselves, to look for business clients. One of the ways to do that is by conducting a B2B lead generation campaign. The B2B leads gathered should be the ones with the highest quality, since this will affect the success of the firm.

There are also a lot of tools available to be used here. Among the most popular (actually, the one preferred by appointment setting firms) is through telemarketing. Despite the fact that this is a rather old method of marketing, it has still been able to prove itself to be effective. There are other tactics, that is true, but when it comes to effectiveness and speed, calling prospects on the phone would still be the best recourse. The sales leads generated through this manner are considered qualified enough, since the people doing it have personally spoken with the prospects, therefore verifying them. All that remains is for the firm to work with the right one.

As a business investment for small businesses with limited funds, outsourced lead generation services is certainly a marketing tactic that can be used.

Friday, September 21, 2012

Singapore SEO Providers Should Prepare For US Investors

Considering the increased trend of US companies moving their operations away from China, countries like Singapore are becoming the next biggest attraction for them. This increased interest in the country can spur growth in many industries, as well as open up new opportunities for businesses like professional SEO services. With Singapore connected to the internet more than ever, there will be a lot of companies interested in improving their online presence. Generating SEO leads will certainly be part of the aim. But to do that, you will need professional lead generation services that specialize in SEO service providers. This is an important point to consider.

With the increased investments of US businesses in Singapore, technology service providers will need to move quickly before competitors beat them. In order for them to gain a lead, it is important to conduct a thorough appointment setting campaign. It is also necessary to figure out what medium to use, since there are a lot to choose from. History, though, will show that professional telemarketing services will be very useful for you. Calling prospects on the phone, although old-fashioned, would still be a favored means for investors. They will want to talk directly to people they will be doing business with, right?

That is, for an effective lead generation and appointment setting campaign for SEO service providers, the use of telemarketing would still be considered. There may be other medium available, but in terms of reach, cost, and effectiveness, calling on the phone would be ideal.