Monday, October 24, 2011

The Benefits of B2B Lead Generation Outsourcing for Singaporean Firms

Outsourcing is the process of a competent third party firm providing its resources and expertise by rendering of service or production of goods. The objective of this process is to offer skills and competencies in a particular function required in a certain business operation when the client or company cannot do it on their own.

One of the numerous types of BPO (business process outsourcing) is the outsourcing of b2b lead generation services via telemarketing. That’s why many Singaporean companies keep their sights on generating new prospects, also known as sales leads, aside from their task of sustaining and maintaining a high level of consumer retention. Nonetheless, not every Singaporean firms were able to be successful in this marketing activity. Needless to say, in order power up lead generation campaigns for firms in Singapore, it is highly advisable to partner with a reputable telemarketing company. And mind you, these b2b service providers are not just thinking, or after their own revenue from the professional fees after the project ends, but also in helping out Singapore-based business establishments improve its sales production by giving high quality appointments. In this manner, a telemarketing firm specializes as a helping hand for another business entity to arrive at growth.

Another advantage of outsourcing is faster sales cycle. Telemarketers repay their clients with a shorter sales cycle. Speed, combined with accuracy, guarantee that every appointment is a great step for building more income.

With the aid of outsourcing, from the assurance of qualified appointments to faster cycles, Singaporean firms can be improved and beat the competition.

Wednesday, October 19, 2011

Does Singapore Need Telemarketing?

This question has never failed to bug entrepreneurs and companies seeking to do business in Singapore. While there are still those who doubt its potency, there are also others who believe that telemarketers, or telemarketing in general, are the best means to capture a segment of the Singaporean market.

It does sound far-fetched, but it does have a sound basis for the claim.

To start with, professional telemarketers are experienced in this type of work. They know how to deal with prospects, and they also have the skills to ensure that the prospect’s attention stays with them. Not only have that, but telemarketers often had not readily available to the regular business owners that can actually make marketing leads possible. Lead generation and appointment setting tasks also become easier, because most professional telemarketing companies offer lead generation and appointment setting services for their clients. That’s two goals in one throw, so to speak.

Also, Singapore is not exactly a small place. Going door-to-door is a recipe for disaster in the world of business marketing, so getting things done on the phone may prove to be a much better idea. Not to mention that it will save the poor marketer from a sprained foot. Also, professional telemarketers get results fast, the kind that smaller companies favor since they cannot afford to wait long for results.

Lead generation services are basically the life-blood of a company. If a company gets only poor leads, who knows in which dismal direction they are heading to. But if a company gets good marketing leads, then it is safe to say that success is soon to follow. All this depends on the telemarketing firm that the company partners with.

Wednesday, October 12, 2011

B2B Lead Generation: The Best of Singapore’s Business Assets

Singapore is, without doubt, one of the most progressive countries in the world. It has one of the most advanced industries, some of the most robust markets, and perhaps one of the most impressive when it comes to economic performance, boasting of an almost regular increase in national revenue every year.

And these are just some of the things that Singapore can be proud of. Of course, there is still space for it to improve, considering that there are too many businesses to choose from. An investor would have a hard time finding the right one, unless they get to use B2B leads. These are very important assets that a company can use to improve their operation, which is why they need to hire B2B lead generation services.

Backed by B2B telemarketing, B2B lead generation serves a crucial role in the total operations of a company. With the help of business leads, companies are able to understand their markets better. This is quite useful for industries involved on manufacturing and services. For example, a food manufacturer would need to find a company that can supply safe and reliable ingredients for food. They would alsoneed to find a suitable distributor of their finished products. All these can be made possible with the help of B2B lead generation, especially if B2B appointment setting is to be used as well. Investors in Singapore would be very interested to use such assets to support their activities.

In the long run, these are just the things a company in Singapore will need.

Monday, October 3, 2011

The Benefits of Outbound Telemarketing in Prospecting

Indeed, it’s no secret that the world of business is a competitive industry, and even in Singapore, sales and marketing professionals invest in various prospecting and marketing strategies on generating qualified leads and to outsmart the competition, naturally. Yes, obviously, companies here and there are facing continuous challenge on how to come up with new methodologies to widen their client base.

When outbound telemarketing techniques are handled well, it’s inevitable that new markets will be explored, which in the process, can improve the firm’s client base. Outbound telephone prospecting is a powerful way to fortify prospecting endeavors whether it may be a large-scale business or a small company with limited resources. Phone prospecting can also be effective in product presentations or product demos to make sure that the message is communicated properly. Direct contact with sales prospects allows the sales persons to prod, evaluate and understand deeper the business needs of the company. Also, this valuable tool is one of the most efficient way in reaching and directly contacting the company’s decision makers.

For a more practical approach, some businesses wisely opt for outsourcing their sales prospecting tasks to third party BPO (business process outsourcing) firms like call centers to cater to their b2b telemarketing needs. It is usual for these b2b telemarketing service providers to have their own database that has already passed the stringent standards of research and analysis. Outsourcing to prospecting firms is a viable solution in reducing overhead costs. Getting the services of a b2b telemarketing firm enhances the company’s client base as well as their sales force’s productivity.