Wednesday, October 19, 2011

Does Singapore Need Telemarketing?

This question has never failed to bug entrepreneurs and companies seeking to do business in Singapore. While there are still those who doubt its potency, there are also others who believe that telemarketers, or telemarketing in general, are the best means to capture a segment of the Singaporean market.

It does sound far-fetched, but it does have a sound basis for the claim.

To start with, professional telemarketers are experienced in this type of work. They know how to deal with prospects, and they also have the skills to ensure that the prospect’s attention stays with them. Not only have that, but telemarketers often had not readily available to the regular business owners that can actually make marketing leads possible. Lead generation and appointment setting tasks also become easier, because most professional telemarketing companies offer lead generation and appointment setting services for their clients. That’s two goals in one throw, so to speak.

Also, Singapore is not exactly a small place. Going door-to-door is a recipe for disaster in the world of business marketing, so getting things done on the phone may prove to be a much better idea. Not to mention that it will save the poor marketer from a sprained foot. Also, professional telemarketers get results fast, the kind that smaller companies favor since they cannot afford to wait long for results.

Lead generation services are basically the life-blood of a company. If a company gets only poor leads, who knows in which dismal direction they are heading to. But if a company gets good marketing leads, then it is safe to say that success is soon to follow. All this depends on the telemarketing firm that the company partners with.

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