Monday, October 15, 2012

Of Networking And Malaysia’s IT Lead Generation Needs

In the IT consulting industry of Malaysia, forming connections and networks with business prospects is an important aspect in conducting lead generation for IT consulting services. These networks can become a source of B2B leads that your business can explore. The only problem here, so far, is that networking is not exactly a walk in the park. You need to have some level of communication and people skills in order to engage others. Good if you can do it, bad if you do not. And if you are the latter, your marketing campaign will be in trouble. Still, there are simple ways for you to go about it, and make sure generating IT consulting leads become easier.

For example, when you are in a convention, take it as an opportunity for lead generation. First, you should learn to listen more. All of us want to share something, but sometimes, we just need to keep quiet and let the others talk. Who knows, you might find something very useful in what they say. The next thing you should do is to be honest, since an honest statement will also elicit an honest response. This can be handy if you are doing an appointment setting attempt. And lastly, go out of your industry. You might be surprised at the wealth of opportunities that you can glean from other kinds of businesses. They might need a solution that you can provide.

Besides, networking can ease your telemarketing campaign. You already opened the door, you just need to follow through.

Singapore: Lead Generation Hub For Small Businesses

Singapore is the hub for various businesses in Southeast Asia. From electronics to clothing, Singapore has it all. This makes it a fertile ground for small businesses to start up. The market is also conducive for growth. Although the population is relatively small, the spending power is phenomenal. If we translate it into business to business terms, Singapore can serve as an incubator for exponential business growth. All that remains is for firms to advertise themselves, to look for business clients. One of the ways to do that is by conducting a B2B lead generation campaign. The B2B leads gathered should be the ones with the highest quality, since this will affect the success of the firm.

There are also a lot of tools available to be used here. Among the most popular (actually, the one preferred by appointment setting firms) is through telemarketing. Despite the fact that this is a rather old method of marketing, it has still been able to prove itself to be effective. There are other tactics, that is true, but when it comes to effectiveness and speed, calling prospects on the phone would still be the best recourse. The sales leads generated through this manner are considered qualified enough, since the people doing it have personally spoken with the prospects, therefore verifying them. All that remains is for the firm to work with the right one.

As a business investment for small businesses with limited funds, outsourced lead generation services is certainly a marketing tactic that can be used.