Monday, November 18, 2013

Sales Leads Data Cleansing Challenges In Singapore

Data cleansing and verification is not that much of a hard job in Singapore. I mean, all you need is to have a business list to use and you can go ahead and check on the contacts listed there. Of course, I am just saying this, assuming that you have the time and the resources to do just that. But is that not something you actually lack? Let us face it, generating sales leads is no small task, and the rate of success that you could have is pretty low. B2B lead generation can be hard, mainly because the information that you have is not that accurate.

Now, that could be a real problem for companies here in Singapore. Remember, this country is the center of finance and business in Southeast Asian region. It attracts a lot of businesses and investors, which would also mean that it would become a melting pot of cultures, languages, and people. If you want to be more successful in your B2B appointment setting efforts, you need to have a calling list that is accurate, updated, as well as informative enough for those who wants to get in touch with potential customers. In any case, you should make an effort to have a clean database of business prospects to contact. But what could be your challenges in this regard?
  1. Always consider the culture – if you think that Singaporean companies are the same, you should think again. Each company has its own corporate and social culture that is unique to itself. Matching your B2B lead generation campaign with the specific culture will most likely improve your rate of success. You should do well with that.
  2. Be local – even if you are an international business, or your business prospects are international, remember that you are going for a company that employs, or is led, by locals. You must be able to put in a local flavor in your marketing process if you want to get a positive result. Yes, that may be tricky, if you do not have an idea, but it can be done once you have done your homework.
  3. Work with skilled translators – it is one thing to use translation programs to interpret one or two words, but you need a skilled translator if you are planning to communicate or negotiate with your business prospects. Translators are also pretty nifty in data cleansing, since they would be able to get more information if they use the local language.
  4. Do your homework – really this is one part that many marketers fail to do these days. While it may be true that you can have all the information you need through the internet, nothing beats an actual call to your prospects, understanding what their problems are, as well as looking up solutions and answers through different channels. You would want to have all the information available to be useful in verifying details.

Do these tips, and it would not be hard to get your sales leads in Singapore right.

Tuesday, November 12, 2013

Ten B2B Lead Generation Tips For IT Managed Services

You might have second-thoughts in letting your core business functions be handled by a third-party provider, but this is the reality faced by various companies, be it within or outside the IT and software industry. Capacity and management issues are just some issues that many firms need to deal with, a problem that IT managed services like yours could solve. But how can you be effective in the IT lead generation efforts? How will you make your business stand out, attracting more IT sales leads for your business? Sounds pretty much like a puzzle, right? Not really, if you know where to start. And this is how you do it:
  1. Deliver real solutions – it is one thing to promise to solve the problems of your B2B leads prospects, but it is an entirely different playing field to actually deliver. If you want to impress them, then you should do what you say.
  2. Help them grow, really – be an honest adviser to them. Let them know what solution you can come up with, provide them with excellent service, and pretty much be involved in their growth as a company.
  3. Be patient – believe me, a sales cycle can take a long time to complete. Even if an appointment setting prospect takes a long time to decide about meeting you, be patient. Just do your best to nurture the contact.
  4. Work with the best – you might have to increase or decrease the number of personnel that you need, but you have to make sure that you have enough people to deal with potential sales leads and help them grow.
  5. Use proper technology – business prospects will sign up with your IT managed services firm if they see that you have the tools and equipment they need to improve their business.
  6. Work on their perceptionswhat people think about your business can affect your ability to turn them into paying customers. Work first on them accepting your business. You can worry about the IT telemarketing later.
  7. Be relevant to your market – yes, you can promote your business all you want, but if you cannot convince your business prospects that they need you, then all your efforts will just go to waste. You have to matter in their eyes.
  8. Customize your solutions – this is the latest craze in marketing, one that actually brings good results. If you can tailor-fit your business solutions to what your prospects exactly need, then they are more likely to do business with you.
  9. Show proper etiquette – really, this is one point that many aggressive marketers forget these days, those who only ‘push’ their wares to prospects. It is not that hard to say ‘please’ or ‘thank you’ to your prospects. It adds respectability to your firm.
  10. Use different communication tools – even when a door is close, you can always use the windows to get in. You may not be able to reach your prospects using one channel, but you can always tap other means to get your message across.

Follow these tips, and your IT lead generation campaign would be more productive.