Wednesday, October 16, 2013

Creative B2B Telemarketing: Key To Winning In Singapore

Creative B2B Telemarketing: Key To Winning In Singapore

You would have to admit that creativity is the real key to winning more B2B leads in Singapore.
I mean, with all sorts of competitors running against you, you would want to have some way to stand out from the rest. And this would require a lot of creative thinking on your part. It is even more important if you are using B2B telemarketing as the marketing medium.
This may be very effective in generating sales leads, but this can pretty much backfire if you do not know how to handle it well. Competition can be very intense, and letting your guard down might result in you getting left behind. But really, how can you show off your creative talents?

First off, have curiosity in all things.

Feed your mind with facts.
Expand your horizons by asking the why’s, the who’s, the what’s, etc. of everything. Some answers might seem too radical, but keep them. You can never tell when these details might come in handy later on.

Second, a good marketer would have a little courage to call upon. 

B2B appointment setting can be a very challenging profession, one that can cause ordinary marketers to fold.
It takes a lot of courage to face the unknown, and you need to have lots of it if you want to stay in the lead generation game. The question here is this: are you ready for it? You had better be.

Third, do not fear to challenge assumptions.

The thing about assumptions is that they tend to change over time.
Your business strategy may have worked with you in the past, but if these may not work for you now. You have to be ready to change your assumptions when the situation demands it.

Fourth, try breaking established conventions.

Going against the flow may sometimes be the best thing to do.

Think of how Steve Jobs challenged the PC market by introducing the iPad. A lot of pundits scoffed at the idea of a touchpad, but what Apple produced revolutionized the computing market. It would be to your advantage if you can do the same for your own company, in your own industry.

Last, but certainly not the least, be ready to push.

This is especially true if you are in a market that is not exactly responsive to your telemarketers.
Either they already have what they need, your competition has established themselves there, or your offer is not that attractive enough. Still, if you could just be more aggressive enough, you might just be able to make some headway in your marketing efforts. Sometimes, asking for the sale will do the job.

B2B telemarketing is not really a daunting task in Singapore. It is all about being creative, and resourceful. Come to think of it, many of the big companies we know today started out as small outfits. What made them stay so long in the market would be their creative use of resources, as well as understanding what exactly their B2B leads prospects want.

Monday, October 7, 2013

Hire Better B2B Lead Generation Teams For Your Business

Hire Better B2B Lead Generation Teams For Your Business


When it comes to better business performance, it is always about your employees.

Yes, you might have some really good business ideas or products to offer, but if you do not have the people who have the skills for the B2B lead generation job, then you will not be going anywhere at all.
You have to hire the right people for the job, in this case. After all, this is an investment that you should never take for granted. The B2B leads that you want to generate are dependent on the skills of the marketing team you will form. But how will you assemble one? There are several ways to do that, but the following are the most important:
  1. Be Slow

    Yes, while this might sound weird for those who are under time constraints, but taking things too fast might cause you to make mistakes in the decision-making process.

    Remember, the people you hire for your
    B2B appointment setting campaign plays a big role in your marketing efforts. Take your time in choosing your job candidates before you truly hire someone.

  2. Filter things out through the very process

    When you are looking for that ideal employee, you need to choose from a pool of candidates that stopped by your business.

    Basically speaking, you to do some weeding work, rejecting unqualified candidates and allowing the ones you see potential with to proceed to the next stage. I know that this might look too much, but there is a marketing campaign that you need to ensure a smooth operation.

  3. Create check-points

    Since you were able to lengthen the hiring process, not to mention getting only candidates that are qualified for the task, now is the time for you to set up check-points that will help you determine the right person for the job.

    Yes, this might require a lot more effort from you, but at least you can use this to identify the ideal
    appointment setters.

  4. Use skills as basis

    This is so true for many companies who are constantly hiring new people for the job.

    A lot of people tend to judge a person based mainly on what diplomas and certificates you were able to show. To be more effective, put your candidates to a test, one that will reveal their actual marketing skills. This might take time to properly pull off, but at least it is worth it.

    Do You Know How To Hire Skilled Employees?

  5. Ask your own team for opinions

    This is particularly useful when you have a hard time deciding on whom to hire.

    A good team will be able to give you a different perspective on how things work. This is something that you would really need come decision time on who the right hire will be for your
    B2B telemarketing campaign..

Of course, if you think that working things out on your own B2B lead generation campaign is hard, you can always opt for another solution: outsource the work to a competent marketing agency. There are a lot of those who can help you generate more sales leads.