Monday, October 15, 2012

Singapore: Lead Generation Hub For Small Businesses

Singapore is the hub for various businesses in Southeast Asia. From electronics to clothing, Singapore has it all. This makes it a fertile ground for small businesses to start up. The market is also conducive for growth. Although the population is relatively small, the spending power is phenomenal. If we translate it into business to business terms, Singapore can serve as an incubator for exponential business growth. All that remains is for firms to advertise themselves, to look for business clients. One of the ways to do that is by conducting a B2B lead generation campaign. The B2B leads gathered should be the ones with the highest quality, since this will affect the success of the firm.

There are also a lot of tools available to be used here. Among the most popular (actually, the one preferred by appointment setting firms) is through telemarketing. Despite the fact that this is a rather old method of marketing, it has still been able to prove itself to be effective. There are other tactics, that is true, but when it comes to effectiveness and speed, calling prospects on the phone would still be the best recourse. The sales leads generated through this manner are considered qualified enough, since the people doing it have personally spoken with the prospects, therefore verifying them. All that remains is for the firm to work with the right one.

As a business investment for small businesses with limited funds, outsourced lead generation services is certainly a marketing tactic that can be used.

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