How To Get Past Gate Keepers: A Singapore Challenge

 A gate keeper is certainly one stumbling block that has constantly rattled a lot of people involved in lead generation. To start with, how can they get in touch with prospects, turning them into qualified B2B leads, if there is someone standing in the way? This is most obvious when telemarketing is involved. When one makes a business call, the first person who usually answers would be the secretary, the assistant, or maybe the receptionist. These people are the ones who keep unwanted people out of the office. But how can you get around them? Practically speaking, how can you get past the gate keepers?

To start with, the best recourse you have is not to get past them. If we put it in simple words, they are already there, blocking the way. What you should be doing is to get on their good side. If they think that you are a credible enough business entity, and that what you have can make the business of their boss grow, then they will certainly help reach the intended decision-makers. Appointment setting specialists are pretty much aware of that fact, so they spend a good deal of time on this task. It helps that they use marketing tools like telemarketing and social media to make their interactions easier to make.

Yes, gate keepers are here to stay. While there are some marketers who think of them as walls blocking the way, there are also others who think that they are the steps needed to reach their lead generation goals.