When it comes to meetings with sales leads in Singapore, it is always best to have a winning presentation. No matter how good your lead generation campaign is, if you cannot present a convincing argument, you will be reducing the likelihood that they will sign up or buy from you. So how will you do it? How can you convert such B2B leads into an actual sale or closed deal? A little professional help from marketers is ideal (like those provided by telemarketing firms), but you need to keep in mind these three points:
For one, you need to tell a story. One way to really get into the hearts of your prospects while in an appointment setting campaign is to tell a story that they can relate to. Charts and numbers may be important, but so is the rapport that you need to build first through story telling.
Second, use images wisely. "A picture can paint a thousand words" is an ageless saying that rings true through all ages. For a marketer, it means using an image that improves the impact of your message. It is an ideal aid for your story telling.
Lastly, focus on substance, not on style. Sure, the delivery of your message should be flawless, but if all you have is the enthusiasm, you will not make a lasting impression on business prospects.
It is said that a business presentation is the acid test of the success of your lead generation campaign in Singapore. Do you have what it takes to succeed there?
Monday, November 12, 2012
Friday, November 2, 2012
How To Get Past Gate Keepers: A Singapore Challenge
A gate keeper is certainly one stumbling block that has constantly rattled a lot of people involved in lead generation. To start with, how can they get in touch with prospects, turning them into qualified B2B leads, if there is someone standing in the way? This is most obvious when telemarketing is involved. When one makes a business call, the first person who usually answers would be the secretary, the assistant, or maybe the receptionist. These people are the ones who keep unwanted people out of the office. But how can you get around them? Practically speaking, how can you get past the gate keepers?
To start with, the best recourse you have is not to get past them. If we put it in simple words, they are already there, blocking the way. What you should be doing is to get on their good side. If they think that you are a credible enough business entity, and that what you have can make the business of their boss grow, then they will certainly help reach the intended decision-makers. Appointment setting specialists are pretty much aware of that fact, so they spend a good deal of time on this task. It helps that they use marketing tools like telemarketing and social media to make their interactions easier to make.
Yes, gate keepers are here to stay. While there are some marketers who think of them as walls blocking the way, there are also others who think that they are the steps needed to reach their lead generation goals.
To start with, the best recourse you have is not to get past them. If we put it in simple words, they are already there, blocking the way. What you should be doing is to get on their good side. If they think that you are a credible enough business entity, and that what you have can make the business of their boss grow, then they will certainly help reach the intended decision-makers. Appointment setting specialists are pretty much aware of that fact, so they spend a good deal of time on this task. It helps that they use marketing tools like telemarketing and social media to make their interactions easier to make.
Yes, gate keepers are here to stay. While there are some marketers who think of them as walls blocking the way, there are also others who think that they are the steps needed to reach their lead generation goals.
Monday, October 15, 2012
Of Networking And Malaysia’s IT Lead Generation Needs
In the IT consulting industry of Malaysia, forming connections and networks with business prospects is an important aspect in conducting lead generation for IT consulting services. These networks can become a source of B2B leads that your business can explore. The only problem here, so far, is that networking is not exactly a walk in the park. You need to have some level of communication and people skills in order to engage others. Good if you can do it, bad if you do not. And if you are the latter, your marketing campaign will be in trouble. Still, there are simple ways for you to go about it, and make sure generating IT consulting leads become easier.
For example, when you are in a convention, take it as an opportunity for lead generation. First, you should learn to listen more. All of us want to share something, but sometimes, we just need to keep quiet and let the others talk. Who knows, you might find something very useful in what they say. The next thing you should do is to be honest, since an honest statement will also elicit an honest response. This can be handy if you are doing an appointment setting attempt. And lastly, go out of your industry. You might be surprised at the wealth of opportunities that you can glean from other kinds of businesses. They might need a solution that you can provide.
Besides, networking can ease your telemarketing campaign. You already opened the door, you just need to follow through.
For example, when you are in a convention, take it as an opportunity for lead generation. First, you should learn to listen more. All of us want to share something, but sometimes, we just need to keep quiet and let the others talk. Who knows, you might find something very useful in what they say. The next thing you should do is to be honest, since an honest statement will also elicit an honest response. This can be handy if you are doing an appointment setting attempt. And lastly, go out of your industry. You might be surprised at the wealth of opportunities that you can glean from other kinds of businesses. They might need a solution that you can provide.
Besides, networking can ease your telemarketing campaign. You already opened the door, you just need to follow through.
Singapore: Lead Generation Hub For Small Businesses
Singapore is the hub for various businesses in Southeast Asia. From electronics to clothing, Singapore has it all. This makes it a fertile ground for small businesses to start up. The market is also conducive for growth. Although the population is relatively small, the spending power is phenomenal. If we translate it into business to business terms, Singapore can serve as an incubator for exponential business growth. All that remains is for firms to advertise themselves, to look for business clients. One of the ways to do that is by conducting a B2B lead generation campaign. The B2B leads gathered should be the ones with the highest quality, since this will affect the success of the firm.
There are also a lot of tools available to be used here. Among the most popular (actually, the one preferred by appointment setting firms) is through telemarketing. Despite the fact that this is a rather old method of marketing, it has still been able to prove itself to be effective. There are other tactics, that is true, but when it comes to effectiveness and speed, calling prospects on the phone would still be the best recourse. The sales leads generated through this manner are considered qualified enough, since the people doing it have personally spoken with the prospects, therefore verifying them. All that remains is for the firm to work with the right one.
As a business investment for small businesses with limited funds, outsourced lead generation services is certainly a marketing tactic that can be used.
There are also a lot of tools available to be used here. Among the most popular (actually, the one preferred by appointment setting firms) is through telemarketing. Despite the fact that this is a rather old method of marketing, it has still been able to prove itself to be effective. There are other tactics, that is true, but when it comes to effectiveness and speed, calling prospects on the phone would still be the best recourse. The sales leads generated through this manner are considered qualified enough, since the people doing it have personally spoken with the prospects, therefore verifying them. All that remains is for the firm to work with the right one.
As a business investment for small businesses with limited funds, outsourced lead generation services is certainly a marketing tactic that can be used.
Friday, September 21, 2012
Singapore SEO Providers Should Prepare For US Investors
Considering the increased trend of US companies moving their operations away from China, countries like Singapore are becoming the next biggest attraction for them. This increased interest in the country can spur growth in many industries, as well as open up new opportunities for businesses like professional SEO services. With Singapore connected to the internet more than ever, there will be a lot of companies interested in improving their online presence. Generating SEO leads will certainly be part of the aim. But to do that, you will need professional lead generation services that specialize in SEO service providers. This is an important point to consider.
With the increased investments of US businesses in Singapore, technology service providers will need to move quickly before competitors beat them. In order for them to gain a lead, it is important to conduct a thorough appointment setting campaign. It is also necessary to figure out what medium to use, since there are a lot to choose from. History, though, will show that professional telemarketing services will be very useful for you. Calling prospects on the phone, although old-fashioned, would still be a favored means for investors. They will want to talk directly to people they will be doing business with, right?
That is, for an effective lead generation and appointment setting campaign for SEO service providers, the use of telemarketing would still be considered. There may be other medium available, but in terms of reach, cost, and effectiveness, calling on the phone would be ideal.
With the increased investments of US businesses in Singapore, technology service providers will need to move quickly before competitors beat them. In order for them to gain a lead, it is important to conduct a thorough appointment setting campaign. It is also necessary to figure out what medium to use, since there are a lot to choose from. History, though, will show that professional telemarketing services will be very useful for you. Calling prospects on the phone, although old-fashioned, would still be a favored means for investors. They will want to talk directly to people they will be doing business with, right?
That is, for an effective lead generation and appointment setting campaign for SEO service providers, the use of telemarketing would still be considered. There may be other medium available, but in terms of reach, cost, and effectiveness, calling on the phone would be ideal.
Friday, August 31, 2012
The Value Of Telemarketing For IT Consulting
If there is anything that can be said about businesses in Singapore, it is the fact that there are so many of you in business (in comparison to the clients that need them). This creates a competitive climate, making it more important that your B2B lead generation and appointment setting campaign is a success. But how can do that? Surprisingly, it is through a medium that, although old-fashioned, has nevertheless been very effective in generating SEO leads.
Yes, we are talking about telemarketing. This vehicle of communication has never failed to bring the needed qualified B2B leads that your business will need.
Yes, we are talking about telemarketing. This vehicle of communication has never failed to bring the needed qualified B2B leads that your business will need.
Of course, there will be those who beg to differ. In their opinion, telemarketing is a thing of the past. This marketing medium is no longer the standard of communication with prospects. There more modern methods to do this, like social media and the internet. But this is exactly the situation where telemarketers are needed for the job. Think about it, in today’s relatively detached audience of today, where a person is screened from the public by the veil of a computer screen, a little personal touch of a simple telephone call might make all the difference. You can say that this is the real power of telemarketing.
In the end, when it comes to generating SEO leads in Singapore, you ought to know that telemarketing is the best medium to use. This is a wise investment for your B2B lead generation and appointment setting campaign to ensure its success.
Friday, August 3, 2012
Three Nuggets For Better Singapore B2B Lead Generation
Lead generation for business to business companies is often fraught with hardships and rejection, but it might only be because you’re not talking to your business leads the right way or you might be entirely talking to the wrong prospects.
Lead generation for Singapore business leads need to be thoroughly targeted. The more time to spend targeting your business leads, the higher the chances you have of making the sale. It doesn’t matter whether you use b2b telemarketing campaigns, social media marketing, or email marketing, all these can be a waste of effort if you’ve been aiming for the wrong leads.
Here are three golden nuggets for effective lead generation that you can use:
1. Ask specific questions during qualification. Business leads who are ready to purchase will always have done even the most basic of research about the product they plan to buy. Irving Fain of CrowdTwist suggests that your b2b telemarketers ask the business leads for their budget right away. This is a great method for identifying direct interest into making a purchase compared to those who are simply looking around. Most importantly, they will already have prepared a budget, which will take the pressure off of your sales representatives when the b2b sales leads agree to a business appointment setting because the industry-standard cost is no longer foreign to them.
2. Utilize all available tools for identifying quality lead criteria. There are a bevy of tools you can use to refine your business or telemarketing list for better targeting. CRM tools and web analytics provide valuable statistics about your converting business leads that would otherwise be too troublesome to retrieve if you were to do it manually.
3. Prioritize the business leads in your sales funnel. Once you have the tools to pinpoint the b2b sales leads who are sure to be converted by your sales representatives, you can confidently say “no” to the sales leads who are taking up your time but don’t really want to purchase. Now, it doesn’t mean that you will let them go completely, but you are only prioritizing the business leads and giving each the required attention they need.
For better results on your Singapore b2b lead generation campaign, outsourcing to an expert b2b telemarketing company with experience in your industry will give you more high-quality business leads.
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