Three Nuggets For Better Singapore B2B Lead Generation

 Lead generation for business to business companies is often fraught with hardships and rejection, but it might only be because you’re not talking to your business leads the right way or you might be entirely talking to the wrong prospects.

Lead generation for Singapore business leads need to be thoroughly targeted. The more time to spend targeting your business leads, the higher the chances you have of making the sale. It doesn’t matter whether you use b2b telemarketing campaigns, social media marketing, or email marketing, all these can be a waste of effort if you’ve been aiming for the wrong leads.

Here are three golden nuggets for effective lead generation that you can use:

1. Ask specific questions during qualification.  Business leads who are ready to purchase will always have done even the most basic of research about the product they plan to buy. Irving Fain of CrowdTwist suggests that your b2b telemarketers ask the business leads for their budget right away. This is a great method for identifying direct interest into making a purchase compared to those who are simply looking around. Most importantly, they will already have prepared a budget, which will take the pressure off of your sales representatives when the b2b sales leads agree to a business appointment setting because the industry-standard cost is no longer foreign to them.

2. Utilize all available tools for identifying quality lead criteria.   There are a bevy of tools you can use to refine your business or telemarketing list for better targeting. CRM tools and web analytics provide valuable statistics about your converting business leads that would otherwise be too troublesome to retrieve if you were to do it manually.

3. Prioritize the business leads in your sales funnel.  Once you have the tools to pinpoint the b2b sales leads who are sure to be converted by your sales representatives, you can confidently say “no” to the sales leads who are taking up your time but don’t really want to purchase. Now, it doesn’t mean that you will let them go completely, but you are only prioritizing the business leads and giving each the required attention they need.

For better results on your Singapore b2b lead generation campaign, outsourcing to an expert b2b telemarketing company with experience in your industry will give you more high-quality business leads.

What To Include In Your Singapore Selling Strategy To Convert More B2B Leads

Your business to business company in Singapore definitely has a lot of competition, and if you don’t do anything unique with your b2b lead generation campaigns, all your competitors will end up with all the qualified business sales leads. If you want to securely hold on to these quality business sales leads then you have to put in not just more effort, but also more feelings on your next lead generation campaign. That's right, feelings. Your business sales leads prefer to buy from someone who understands the emotional side of solving a problem. And because other marketing strategies rely only on written words, we'll concentrate on telemarketing as the most effective lead generation method to connect to your target prospects' emotional side.

You don't necessarily have to know everything about your prospects to reach their emotional side, as long as you understand the seriousness or gravity of their problem. An experienced professional b2b telemarketer knows that to sell a product, he/she doesn't have to say that it's cheap, rather, he/she focuses on the benefits that the product provides for that particular client. As we all know, one standard product can solve a myriad of issues for different clients. It is the responsibility of the b2b telemarketing call center to identify the problems of that business sales lead and then promote the specific feature of the product that solves those problems.

This is what reaching out to the emotional side really means, and it can't be done through simple email, social media, or PPC marketing. Using this strategy for your next b2b lead generation in Singapore is sure to deliver the desired results.

Why Not Give Telemarketing A Try?

There are a lot of things that you cannot do without the right set of tools. This is particularly true when it comes to business. There are plenty of reasons why you should be looking for new business opportunities. Although it may be true that Singapore presents a lot of potential for those who want to go into business, there is no mistaking the level of competition that exists here. Surely you will need a way to get an edge over your competition. One way to deal with that is through the use of good lead generation services. In the first place, you will need this medium if you want to get good B2B leads.

It is true that you will need professional lead generation services. Think about it. What asset do you think you will need in order to know what your prospects want? Certainly it has to be B2B leads. These assets may look simple enough, but they contain a lot of business information that you can use to improve the way you position the products and services that you offer. You will need accurate information for that, and it so happens that the best way for you to generate good business information that you would rely on would be to use the services of telemarketing companies. Believe it or not, but telemarketing services have proven itself to be a very powerful medium in reaching out to prospects and producing viable results, even with setting business appointments.

As a business investment, this is something that you should not pass up at all.

Testing Improves B2B Lead Generation In Singapore

Singapore, as many already know, is a haven for aspiring entrepreneurs. The latest report for the annual world competitiveness ranking placed Singapore in the second place (of which it previously held the 3rd spot), and it remains a haven for businessmen and aspiring entrepreneurs.

Because of this, you can very well expect that there will be a lot of competition for business leads when you get to Singapore. A good way to get ahead of the game is to always test your products, services, and even your b2b lead generation campaign. A lot of companies, in a hurry to get business leads, often roll out unfinished products or marketing campaigns. More often than not, this has resulted in failure. By making sure that every base is covered before you unveil your offering to the market, you get a higher chance of positive response - and hopefully an equally high number of business leads.

So how do you do a test? This can be done by allowing a small control group to "beta test" your products. Your existing clients will be happy to perform this for you, especially if the beta testing is free. For example, if you want to use b2b telemarketing for lead generation, you may opt to call a few members of your calling list, and then have the whole marketing team analyze the response and improve the telemarketing script afterwards. Doing this for a few more times helps to make sure that your telemarketing script does not sound like a monologue, robotic, or a recorded message.

You should avoid releasing sloppy work; this will show your business leads that you are simply in a hurry to get profits and don't really think about their well-being.

Why Should You Ask For Reviews?

It’s already a given that your business has a website and have even included a list of your customers, affiliates and business partners. Now, what else can you do to make it more attractive for your business leads? Whether you sell products or services, a good way to add authenticity to your business is by showing customer reviews on your website. The best way to show customer reviews is to include these in the services or products that they are reviewing. This will help new business leads get an objective view of what you offer, and if they see that the reviews are largely positive, then it’s safe to say that you can expect a new business opportunity in the immediate future.

The best way to get authentic reviews for your products and services is by asking your existing clients. While other companies hire writers to construct fake reviews, there is a distinct benefit from learning what your clients actually think about your products and services. They can identify glitches and shortcomings in your services or defects in your products that you otherwise would not have known had you not consulted with them. These feedback will help you improve and optimize your products and services so that your next b2b lead generation campaign is more successful.

To make reviews easier for both you and your clients, you can utilize a comment box system under each product or service where they can write their sentiments. Of course, you can have these regulated. If your clients don’t have time to write reviews, you can still hire a BPO company who offers telephone survey to contact your clients, then have writers transcribe the opinions of your clients.

Why Is Google+ Important For Singapore B2B Lead Generation?

Singapore continues to be a hub for social media interaction in Asia, especially in the business sector. For both businesses located in Singapore and those who wish to enter the Singaporean market, becoming more active online is an important aspect of business. Companies who have yet to establish a social media presence in Singapore are missing out on great opportunities for finding quality b2b sales leads.

As a further tip, online lead generation marketers should learn to optimize their Google+ accounts to better attract Singaporean business leads. What is so special about Google+? Just ask the business leads. According to Experian Hitwise’s collected data, site visits from Singapore continued to rise even after Google+’s beta launch, and the city-state was found to be the highest adapter of the social media site in Asia.

The apparent reason for Google+’s popularity is Google’s overall dominance in the city-state. This is additional good news for online marketers who know how to optimize their website and web pages for Google. Here are helpful tips on how to optimize websites for Google search engines and the Singaporean market:

• Provide quality content in the form of white papers, videos, infographics, reports and curated online posts.

• Include social buttons on every web content, particularly Google’s +1.

• Place a clear call-to-action on every landing page so that every visit becomes fruitful.

For higher chances of converting all the b2b sales leads who sign up on the website, companies can hire a call center who has a vast experience on appointment setting with Singaporean b2b sales leads. These appointment setters are knowledgeable about business etiquette pertaining to the Asian country and can ensure you of constant appointments.

Phone Surveys: A Necessity For Business Improvement In Singapore

As a business hub, Singapore is home to a large number of business to business companies. Consequently, the need to stand out from the crowd is a necessity, and nothing is more appealing to b2b sales leads than knowing that their service provider improves its business based on client feedback such as phone surveys.

Conducting phone surveys to research the impact of a company’s product or service for their existing clients and potential b2b sales leads is a necessary aspect of business improvement. While measuring data through web analytics can be done for both online and offline marketing campaigns, nothing beats hearing opinions from the mouth of the users themselves. This is why most (if not all) telemarketing service providers also offer phone survey services.

A phone survey offers incredible insights into the opinions of customers. Phone survey campaigns are usually done for market research: which services produce the best results; which services are underperforming; what specific demographics characterize the targeted b2b sales leads; what are the usual needs or demands that b2b sales leads require solutions for; what do business sales leads think of a certain product or service, etc.

A company who wishes to improve their services needs to conduct a phone survey at least once, particularly after a market test. This will effectively identify problem areas that need improving. Singaporean companies interested in conducting phone surveys for their products and services can outsource to telemarketing firms who offer this service. Doing so is usually better than conducting one yourself because the phone survey telemarketers are already experienced and the survey questions are well-structured, which ensures that the answers properly represent the niche market.