Thursday, June 21, 2012

Testing Improves B2B Lead Generation In Singapore

Singapore, as many already know, is a haven for aspiring entrepreneurs. The latest report for the annual world competitiveness ranking placed Singapore in the second place (of which it previously held the 3rd spot), and it remains a haven for businessmen and aspiring entrepreneurs.

Because of this, you can very well expect that there will be a lot of competition for business leads when you get to Singapore. A good way to get ahead of the game is to always test your products, services, and even your b2b lead generation campaign. A lot of companies, in a hurry to get business leads, often roll out unfinished products or marketing campaigns. More often than not, this has resulted in failure. By making sure that every base is covered before you unveil your offering to the market, you get a higher chance of positive response - and hopefully an equally high number of business leads.

So how do you do a test? This can be done by allowing a small control group to "beta test" your products. Your existing clients will be happy to perform this for you, especially if the beta testing is free. For example, if you want to use b2b telemarketing for lead generation, you may opt to call a few members of your calling list, and then have the whole marketing team analyze the response and improve the telemarketing script afterwards. Doing this for a few more times helps to make sure that your telemarketing script does not sound like a monologue, robotic, or a recorded message.

You should avoid releasing sloppy work; this will show your business leads that you are simply in a hurry to get profits and don't really think about their well-being.

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