Three Ways To Waste Money In Your Lead Generation Campaign

Well, if we think about generating qualified sales leads, you have to admit that organizing a lead generation campaign is the only way to go. If you want to be the best in your business, you have to employ the best marketing strategies and tools to maximize results.

The problem here, in case you have not noticed it yet, is that this is precisely the point where you can make a mistake.

Think about it, you want to use the most modern tools, or the latest marketing strategies in generating a lot of B2B leads. Surely, you will be spending money on this. How sure are you that you are going to get your money back?

This all comes down to choosing the right tools for the job. In other words, you would want to avoid the ones that will not work.

And frankly, there are three strategies that you can skip your spending on:

First of these would be brochures. 

Yes, we all get one of those whenever we go to business meetings, trade fairs, industry forums, and the like, but how often do we read these and get compelled to sign up to whatever product or offer they have? 

It may be safe to say that it would be a very rare episode indeed. Such is the way with your business as well. Honestly, printing brochures is not just a waste of your time; it also wastes your resources. Unless the sales leads prospects request it, or if your type of business demands that you present some, then you better stay put and stick to the ones that actually work.

This actually leads us to the second point.

We call it brand advertising. 

Now, we all know just how important a brand is in creating demand for the product or the like. 

This is basically the face of your offer. But, if all you do is advertise your brand (without actually promoting whatever product or service you have), then all that advertising effort will just go down the drain. Remember, for a business to succeed in their marketing and appointment setting efforts, you must have a product that delivers and a customer service that matters. 

If you want to improve your brand’s image, or to promote you brand better, then you had better work on your product or services being offered.

Thirdly, and perhaps the one most commonly overlooked, is the sales tools you use. 

All right, while the use of sales scripts, cue cards, prospective emails, etc. are all wonderful ways to attract an audience, putting these things in motion can create the most damage to your business. 

This is the problem faced by any marketer, be they in email, social media, and even in telemarketing. I mean, look at the logic here: if you have a swell marketing plan but a lackluster marketing performance, then you have nothing to gain.

It is that simple, and believe me, when I say that these are really big money wasters to avoid in your lead generation campaign, then by all means avoid them.