Is Your Company’s Facebook Page Dying of Loneliness? Maybe These Can Help

There can only be two possible explanations why your Facebook page is not on the social media map: one, the last time you updated it was before Obama became President; or two, you DO update it regularly, but only with pointless, sometimes ridiculous posts that couldn’t attract even the most bored soul on Earth.

You might have noticed that in both cases, it’s your fault.

You can’t blame people if they don’t feel like interacting on your Facebook page. You have to give them reasons to take notice, and doing so can require a little bit of your extra time. 

And perhaps some extra brain juice, too. Here’s how:

• Do The Twist.  
  No, not the dance (although that would be fun). It means using an entirely different approach to how you post stuff, especially on status updates. Don’t bore them to death by posting only industry news or encyclopedia-ish entries. Ask specific questions, make them think and respond, and couple it with engaging photos or videos. That’s a start.
• Timing is Everything. 
  Awesome posts can be put to waste if not posted at strategic times, which could have otherwise generated a lot of feedback. The perfect moment? Mornings and early evenings.
• Talk “With” Them, Not “To” Them.  
  When you respond to comments, the worst thing you could do is put yourself on a pedestal and converse in an “authority” sort of way. Try commenting as if you didn’t own the post, and blend in with the perspective of others. It’s okay to let them be the experts every once in a while.
   Related: Authenticity Matters In Social Media And Appointment Setting
• Gamble With Contests. 
  It’s a bit awkward to host contests when you only have a following of 20 people and half of them were totally unfelt in like a century. You have to establish a solid fan base first, and then expand it even more by monthly games and contests. And for once, make the prize a bit more attractive than a customized coffee mug.
• Hashtags!  
  Facebook has just endowed you a convenient way to harness a certain group of people based on their interests. Private users don’t really get the point of hashtags, but marketers do. Exploit it.
• Spread The Word. 
  If you’re doing a little better on Twitter or other social media sites, use it to help your Facebook page gain recognition. Synchronize tweets to your Wall and regularly provide your followers with links to your company page.