It’s not true that b2b telemarketing has entirely died; others may have expressed some unpleasant opinions regarding this medium’s ineffectiveness. Still, despite these, is it suffice to say that marketing over the phone's heydays are over? I don’t think so. Not because I am biased regarding telemarketing in Singapore however, since its effectiveness still remains--even at this time wherein almost everything goes digital.
And let’s not deny the mere fact that the telephone is not just a simple veteran yet a proven device in b2b appointment setting and b2b lead generation, two of the most important tasks in generating the right clients. Even though online tools can carry out exactly the same functions, the extent of results, the expenses incurred and the time consumed may vary.
By performing phone calls on a daily basis, expert telemarketers could quickly interact with the decision-maker. No more waiting for someone in filling up a submission forms or search for contact details in the Internet. From beeps and winning conversations, a firm could identify which potential customers are objective from those that are sales-ready. Through a solid connection alone, the business owner and the potential client could talk about matters and come up with a conclusion which can be both mutually beneficial.
Marketing has now advanced into a new digital era. Nonetheless, this doesn’t mean that old school strategies such as b2b telemarketing are on the decline. If not the precision and speed that telemarketing has are beaten, marketing via telephone remains an essential component of every business entity in Singapore.
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