Two Things That Are Helping Businesses Get More Leads And Appointments

Business appointments  and qualified sales leads can be hard to come by if you're not doing the right things to attract potential customers. 

If you think your prospects are simply going to appear in front of you thanks to your vast social media presence, think again. Though these marketing methods might help, there is still no substitute to traditional marketing methods like  cold calling and email marketing. 

That's right, these old school methods are still effective, even though you might consider them as old as dirt.

Cold Calling

Why would you want to sell your products using such an old-fashioned marketing method? 

Because it is undoubtedly effective. This age old method of selling is a great way for not only appointment setting, but also to sell your products and services directly to your prospects. When your business leads receive a  telemarketing call, they immediately know that you are a seller, and that means you don't need an elaborate introduction as to why you're calling them.

Your telemarketers  need only to concentrate on proving the benefits of your product or service to the customer. The decision for a purchase can be made immediately during that call, which also means that the longer and the more prospects your telemarketers  get to call, the more they can sell. 

It goes the same for appointment setting. 

Telemarketing for  appointments allows for an immediate response from the business leads or prospects. Schedules can be set or changed quickly, without any time wasted waiting for the prospect's response.
 

Email Marketing

A prospect's email address is by far the easiest contact information to acquire, which is why it is also the easiest methods for online marketing. 

Moreover, email marketing is basically free, and hiring a  professional email marketing company is relatively cheap. So if you want to get more business sales leads, then you should definitely do more lead generation using  email marketing.  

Related: What is the best first move--cold calling or emailing? An argument settled


Because telemarketing  and email marketing are both old marketing methods, they are much cheaper than most popular marketing strategies today. 

And because they are cheaper, you can get more business leads,  appointments or sales for the same budget than you would from SEM (search engine marketing) or SMM (social media marketing).