The Value Of Telemarketing For IT Consulting

 If there is anything that can be said about businesses in Singapore, it is the fact that there are so many of you in business (in comparison to the clients that need them). This creates a competitive climate, making it more important that your B2B lead generation and appointment setting campaign is a success. But how can do that? Surprisingly, it is through a medium that, although old-fashioned, has nevertheless been very effective in generating SEO leads.

 
Yes, we are talking about telemarketing. This vehicle of communication has never failed to bring the needed qualified B2B leads that your business will need.

Of course, there will be those who beg to differ. In their opinion, telemarketing is a thing of the past. This marketing medium is no longer the standard of communication with prospects. There more modern methods to do this, like social media and the internet. But this is exactly the situation where telemarketers are needed for the job. Think about it, in today’s relatively detached audience of today, where a person is screened from the public by the veil of a computer screen, a little personal touch of a simple telephone call might make all the difference. You can say that this is the real power of telemarketing.

In the end, when it comes to generating SEO leads in Singapore, you ought to know that telemarketing is the best medium to use. This is a wise investment for your B2B lead generation and appointment setting campaign to ensure its success.

Three Nuggets For Better Singapore B2B Lead Generation

 Lead generation for business to business companies is often fraught with hardships and rejection, but it might only be because you’re not talking to your business leads the right way or you might be entirely talking to the wrong prospects.

Lead generation for Singapore business leads need to be thoroughly targeted. The more time to spend targeting your business leads, the higher the chances you have of making the sale. It doesn’t matter whether you use b2b telemarketing campaigns, social media marketing, or email marketing, all these can be a waste of effort if you’ve been aiming for the wrong leads.

Here are three golden nuggets for effective lead generation that you can use:

1. Ask specific questions during qualification.  Business leads who are ready to purchase will always have done even the most basic of research about the product they plan to buy. Irving Fain of CrowdTwist suggests that your b2b telemarketers ask the business leads for their budget right away. This is a great method for identifying direct interest into making a purchase compared to those who are simply looking around. Most importantly, they will already have prepared a budget, which will take the pressure off of your sales representatives when the b2b sales leads agree to a business appointment setting because the industry-standard cost is no longer foreign to them.

2. Utilize all available tools for identifying quality lead criteria.   There are a bevy of tools you can use to refine your business or telemarketing list for better targeting. CRM tools and web analytics provide valuable statistics about your converting business leads that would otherwise be too troublesome to retrieve if you were to do it manually.

3. Prioritize the business leads in your sales funnel.  Once you have the tools to pinpoint the b2b sales leads who are sure to be converted by your sales representatives, you can confidently say “no” to the sales leads who are taking up your time but don’t really want to purchase. Now, it doesn’t mean that you will let them go completely, but you are only prioritizing the business leads and giving each the required attention they need.

For better results on your Singapore b2b lead generation campaign, outsourcing to an expert b2b telemarketing company with experience in your industry will give you more high-quality business leads.