5 Call-To-Action Criteria for Effective B2B Lead Generation

Back when dinosaurs still roamed the Earth, call-to-action elements in marketing are pretty much straightforward, just like when you hear something on the TV that says “If you call right now, we’ll slash off 15% from your total purchase, plus you’ll also get a limited-edition mug!”

Although you can still hear those lines today, most of today’s calls-to-action are web-based, and they are usually manifested by buttons and links strategically positioned on a web page. In Business-to-Business (B2B) lead generation, these elements are important to direct prospects into the next levels of the sales process.

But what makes call-to-action buttons and links effective in compelling prospects to dig in deeper and filter those who are truly interested?

1. The call-to-action must propose high value. Prospects must clearly see what benefit they would have if the clicked on the button/link. And that benefit must be of high value – something they have to go through to be able to get what they need. If they don’t see that value, what are the odds of getting them to take the action?
2. The call-to-action must be exclusive. Although this is a bit difficult to maintain, exclusivity is something that attracts people to commit. The action must offer them something they won’t find elsewhere. If it’s something others can also give, then make your version easier. They must be able to see something unique in your proposition that they couldn’t let it pass.
3. The call-to-action must distinguish real leads from casual passersby. Label your call-to-action buttons/links in a way that a semi-interested prospect would not take seriously. While this can definitely lessen the quantity of your leads, at least you could save time by not wasting it on prospects without real business potential.
4. The call-to-action must be positioned during the “research phase”. Timing plays a huge part in the effectiveness of calls-to-action. That stage of a prospect’s buying process where he or she is still collecting information to help in decision making – that’s where the potential lies. Make sure prospects are guided to the right direction during this critical phase.
5. The call-to-action must be easy. The likelihood of prospects pushing through until the end of the sales timeline could significantly decrease if you subject them into a difficult and complicated process. It’s a big decision for them, and the least that you can do is make things simpler for them.

Why Is Google+ Important For Singapore B2B Lead Generation?

Singapore continues to be a hub for social media interaction in Asia, especially in the business sector. For both businesses located in Singapore and those who wish to enter the Singaporean market, becoming more active online is an important aspect of business. Companies who have yet to establish a social media presence in Singapore are missing out on great opportunities for finding quality b2b sales leads.

As a further tip, online lead generation marketers should learn to optimize their Google+ accounts to better attract Singaporean business leads. What is so special about Google+? Just ask the business leads. According to Experian Hitwise’s collected data, site visits from Singapore continued to rise even after Google+’s beta launch, and the city-state was found to be the highest adapter of the social media site in Asia.

The apparent reason for Google+’s popularity is Google’s overall dominance in the city-state. This is additional good news for online marketers who know how to optimize their website and web pages for Google. Here are helpful tips on how to optimize websites for Google search engines and the Singaporean market:

• Provide quality content in the form of white papers, videos, infographics, reports and curated online posts.

• Include social buttons on every web content, particularly Google’s +1.

• Place a clear call-to-action on every landing page so that every visit becomes fruitful.

For higher chances of converting all the b2b sales leads who sign up on the website, companies can hire a call center who has a vast experience on appointment setting with Singaporean b2b sales leads. These appointment setters are knowledgeable about business etiquette pertaining to the Asian country and can ensure you of constant appointments.

Phone Surveys: A Necessity For Business Improvement In Singapore

As a business hub, Singapore is home to a large number of business to business companies. Consequently, the need to stand out from the crowd is a necessity, and nothing is more appealing to b2b sales leads than knowing that their service provider improves its business based on client feedback such as phone surveys.

Conducting phone surveys to research the impact of a company’s product or service for their existing clients and potential b2b sales leads is a necessary aspect of business improvement. While measuring data through web analytics can be done for both online and offline marketing campaigns, nothing beats hearing opinions from the mouth of the users themselves. This is why most (if not all) telemarketing service providers also offer phone survey services.

A phone survey offers incredible insights into the opinions of customers. Phone survey campaigns are usually done for market research: which services produce the best results; which services are underperforming; what specific demographics characterize the targeted b2b sales leads; what are the usual needs or demands that b2b sales leads require solutions for; what do business sales leads think of a certain product or service, etc.

A company who wishes to improve their services needs to conduct a phone survey at least once, particularly after a market test. This will effectively identify problem areas that need improving. Singaporean companies interested in conducting phone surveys for their products and services can outsource to telemarketing firms who offer this service. Doing so is usually better than conducting one yourself because the phone survey telemarketers are already experienced and the survey questions are well-structured, which ensures that the answers properly represent the niche market.

What are the Benefits of Generating Quality Technological Leads from Singapore?

The technological sector in Singapore is arguably the most sought-after industry in this booming Lion City. It’s also by far the huge contributor in their well-developed economy in terms of Singapore’s GDP. In relation to this, it’s not surprising that this abundant Asian city-state are inclined to attract several global investors. Obviously, these shrewd businessmen know for a fact that when they transact businesses in this tiger economy, they have a higher chance of attaining a tremendous impact when it comes to their sales volume. So in a way, more sales equate to more income, which also translates to a higher possibility of accomplishing business growth.

How to effectively tap and successfully transact business with these Singaporean IT firms? This time, a professional assistance is necessary. This can be done in the form of highly-skilled and . That’s why a telemarketing firm can be valuable. B2b Singaporean telemarketing comes in handy. Phone marketers are able to directly contact with potential clients effectively through the use of telephone. Even if the customers or prospects are miles away, then it’s no longer an issue. Plus, there’s a standard quota of 150-160 calls daily, so that’s a cost-efficient strategy to a marketing campaign.

Cold calling IT companies in Singapore is one of the most effective methods on how to generate b2b sales leads and set appointments with their company decision makers. That’s why one of the best benefits of getting the services of professional telemarketers can be attained to cut down expenses while still maximizing profit.