How To Get Past Gate Keepers: A Singapore Challenge

 A gate keeper is certainly one stumbling block that has constantly rattled a lot of people involved in lead generation. To start with, how can they get in touch with prospects, turning them into qualified B2B leads, if there is someone standing in the way? This is most obvious when telemarketing is involved. When one makes a business call, the first person who usually answers would be the secretary, the assistant, or maybe the receptionist. These people are the ones who keep unwanted people out of the office. But how can you get around them? Practically speaking, how can you get past the gate keepers?

To start with, the best recourse you have is not to get past them. If we put it in simple words, they are already there, blocking the way. What you should be doing is to get on their good side. If they think that you are a credible enough business entity, and that what you have can make the business of their boss grow, then they will certainly help reach the intended decision-makers. Appointment setting specialists are pretty much aware of that fact, so they spend a good deal of time on this task. It helps that they use marketing tools like telemarketing and social media to make their interactions easier to make.

Yes, gate keepers are here to stay. While there are some marketers who think of them as walls blocking the way, there are also others who think that they are the steps needed to reach their lead generation goals.

Three Nuggets For Better Singapore B2B Lead Generation

 Lead generation for business to business companies is often fraught with hardships and rejection, but it might only be because you’re not talking to your business leads the right way or you might be entirely talking to the wrong prospects.

Lead generation for Singapore business leads need to be thoroughly targeted. The more time to spend targeting your business leads, the higher the chances you have of making the sale. It doesn’t matter whether you use b2b telemarketing campaigns, social media marketing, or email marketing, all these can be a waste of effort if you’ve been aiming for the wrong leads.

Here are three golden nuggets for effective lead generation that you can use:

1. Ask specific questions during qualification.  Business leads who are ready to purchase will always have done even the most basic of research about the product they plan to buy. Irving Fain of CrowdTwist suggests that your b2b telemarketers ask the business leads for their budget right away. This is a great method for identifying direct interest into making a purchase compared to those who are simply looking around. Most importantly, they will already have prepared a budget, which will take the pressure off of your sales representatives when the b2b sales leads agree to a business appointment setting because the industry-standard cost is no longer foreign to them.

2. Utilize all available tools for identifying quality lead criteria.   There are a bevy of tools you can use to refine your business or telemarketing list for better targeting. CRM tools and web analytics provide valuable statistics about your converting business leads that would otherwise be too troublesome to retrieve if you were to do it manually.

3. Prioritize the business leads in your sales funnel.  Once you have the tools to pinpoint the b2b sales leads who are sure to be converted by your sales representatives, you can confidently say “no” to the sales leads who are taking up your time but don’t really want to purchase. Now, it doesn’t mean that you will let them go completely, but you are only prioritizing the business leads and giving each the required attention they need.

For better results on your Singapore b2b lead generation campaign, outsourcing to an expert b2b telemarketing company with experience in your industry will give you more high-quality business leads.

Testing Improves B2B Lead Generation In Singapore

Singapore, as many already know, is a haven for aspiring entrepreneurs. The latest report for the annual world competitiveness ranking placed Singapore in the second place (of which it previously held the 3rd spot), and it remains a haven for businessmen and aspiring entrepreneurs.

Because of this, you can very well expect that there will be a lot of competition for business leads when you get to Singapore. A good way to get ahead of the game is to always test your products, services, and even your b2b lead generation campaign. A lot of companies, in a hurry to get business leads, often roll out unfinished products or marketing campaigns. More often than not, this has resulted in failure. By making sure that every base is covered before you unveil your offering to the market, you get a higher chance of positive response - and hopefully an equally high number of business leads.

So how do you do a test? This can be done by allowing a small control group to "beta test" your products. Your existing clients will be happy to perform this for you, especially if the beta testing is free. For example, if you want to use b2b telemarketing for lead generation, you may opt to call a few members of your calling list, and then have the whole marketing team analyze the response and improve the telemarketing script afterwards. Doing this for a few more times helps to make sure that your telemarketing script does not sound like a monologue, robotic, or a recorded message.

You should avoid releasing sloppy work; this will show your business leads that you are simply in a hurry to get profits and don't really think about their well-being.

Why Should You Ask For Reviews?

It’s already a given that your business has a website and have even included a list of your customers, affiliates and business partners. Now, what else can you do to make it more attractive for your business leads? Whether you sell products or services, a good way to add authenticity to your business is by showing customer reviews on your website. The best way to show customer reviews is to include these in the services or products that they are reviewing. This will help new business leads get an objective view of what you offer, and if they see that the reviews are largely positive, then it’s safe to say that you can expect a new business opportunity in the immediate future.

The best way to get authentic reviews for your products and services is by asking your existing clients. While other companies hire writers to construct fake reviews, there is a distinct benefit from learning what your clients actually think about your products and services. They can identify glitches and shortcomings in your services or defects in your products that you otherwise would not have known had you not consulted with them. These feedback will help you improve and optimize your products and services so that your next b2b lead generation campaign is more successful.

To make reviews easier for both you and your clients, you can utilize a comment box system under each product or service where they can write their sentiments. Of course, you can have these regulated. If your clients don’t have time to write reviews, you can still hire a BPO company who offers telephone survey to contact your clients, then have writers transcribe the opinions of your clients.

Why Is Google+ Important For Singapore B2B Lead Generation?

Singapore continues to be a hub for social media interaction in Asia, especially in the business sector. For both businesses located in Singapore and those who wish to enter the Singaporean market, becoming more active online is an important aspect of business. Companies who have yet to establish a social media presence in Singapore are missing out on great opportunities for finding quality b2b sales leads.

As a further tip, online lead generation marketers should learn to optimize their Google+ accounts to better attract Singaporean business leads. What is so special about Google+? Just ask the business leads. According to Experian Hitwise’s collected data, site visits from Singapore continued to rise even after Google+’s beta launch, and the city-state was found to be the highest adapter of the social media site in Asia.

The apparent reason for Google+’s popularity is Google’s overall dominance in the city-state. This is additional good news for online marketers who know how to optimize their website and web pages for Google. Here are helpful tips on how to optimize websites for Google search engines and the Singaporean market:

• Provide quality content in the form of white papers, videos, infographics, reports and curated online posts.

• Include social buttons on every web content, particularly Google’s +1.

• Place a clear call-to-action on every landing page so that every visit becomes fruitful.

For higher chances of converting all the b2b sales leads who sign up on the website, companies can hire a call center who has a vast experience on appointment setting with Singaporean b2b sales leads. These appointment setters are knowledgeable about business etiquette pertaining to the Asian country and can ensure you of constant appointments.

Phone Surveys: A Necessity For Business Improvement In Singapore

As a business hub, Singapore is home to a large number of business to business companies. Consequently, the need to stand out from the crowd is a necessity, and nothing is more appealing to b2b sales leads than knowing that their service provider improves its business based on client feedback such as phone surveys.

Conducting phone surveys to research the impact of a company’s product or service for their existing clients and potential b2b sales leads is a necessary aspect of business improvement. While measuring data through web analytics can be done for both online and offline marketing campaigns, nothing beats hearing opinions from the mouth of the users themselves. This is why most (if not all) telemarketing service providers also offer phone survey services.

A phone survey offers incredible insights into the opinions of customers. Phone survey campaigns are usually done for market research: which services produce the best results; which services are underperforming; what specific demographics characterize the targeted b2b sales leads; what are the usual needs or demands that b2b sales leads require solutions for; what do business sales leads think of a certain product or service, etc.

A company who wishes to improve their services needs to conduct a phone survey at least once, particularly after a market test. This will effectively identify problem areas that need improving. Singaporean companies interested in conducting phone surveys for their products and services can outsource to telemarketing firms who offer this service. Doing so is usually better than conducting one yourself because the phone survey telemarketers are already experienced and the survey questions are well-structured, which ensures that the answers properly represent the niche market.

The Top Three Outsourcing Blunders That Can Bring Down Your Company

While a lot of writers are talking about the different ways that you can do to keep your business running in Singapore, indeed, even to be profitable from it, it is strange to note that there are only a few who would list down the things you should avoid in business. Such business blunders, while they may seem harmless enough, can actually be a major factor that can bring down your business.

Now, if you don’t want to see all your hard work go up in figurative flames, then it would be best to avoid at least three things:

One - outsourcing the marketing job to the wrong telemarketing company. You might be tempted to just hire the nearest telemarketing company in your block, but beware, that can spell doom for you. Remember, not all telemarketers are the same. Some are good, and some are bad. Guess which of the two should you hire?

Two – not keeping your appointments. If the truth is known, appointment setting is a very difficult task, so it is important to handle each business lead you get with care. Once you have an appointment, be prompt and attend it. It might be a promising deal.

And third – don’t let lead generation do all the work. Their purpose is just to help you concentrate on your core capabilities. They get you the business leads, while you go and do your best to turn it into a sale or a closed deal. That’s you part of the job.

As an entrepreneur, take note of these three things. There are a lot of other blunders that you should avoid, but you will be in good stead once you have considered the three mentioned above.

The Usefulness of a Targeted Calling List

Businessmen like you are certainly thinking of ways to increase your profitability. That is the nature of a business. Of course, there are creative ways to do that. One of these is through the use of a target calling list. By using a targeted calling list, you can be able to identify with precision who are the people that will most likely buy your products or services. In addition to that, you can also use it to identify the trends in you market so that you can better address any concerns that will come up. To ensure that you will be able to get the best results from your calling list, it will be good to go for outsourcing the lead generation campaign. This is an excellent source of quality sales leads.


Profession lead generation firms are known to deliver the best business leads possible. By taking advantage of modern telemarketing campaign techniques, the lead generator will be able to deliver a lot of qualified sales leads that you would certainly want to have. There are also other advantages that you might want to consider like the reduction of marketing cost, the higher conversion of business leads into a closed deal, among other things. Indeed, by outsourcing the task, you would be able to get the best leads that you may not be able to get on your own. You should really give it a try. It’s worth your investment. All you have to do is to choose the one company that will meet your requirements.