Thursday, June 21, 2012

Testing Improves B2B Lead Generation In Singapore

Singapore, as many already know, is a haven for aspiring entrepreneurs. The latest report for the annual world competitiveness ranking placed Singapore in the second place (of which it previously held the 3rd spot), and it remains a haven for businessmen and aspiring entrepreneurs.

Because of this, you can very well expect that there will be a lot of competition for business leads when you get to Singapore. A good way to get ahead of the game is to always test your products, services, and even your b2b lead generation campaign. A lot of companies, in a hurry to get business leads, often roll out unfinished products or marketing campaigns. More often than not, this has resulted in failure. By making sure that every base is covered before you unveil your offering to the market, you get a higher chance of positive response - and hopefully an equally high number of business leads.

So how do you do a test? This can be done by allowing a small control group to "beta test" your products. Your existing clients will be happy to perform this for you, especially if the beta testing is free. For example, if you want to use b2b telemarketing for lead generation, you may opt to call a few members of your calling list, and then have the whole marketing team analyze the response and improve the telemarketing script afterwards. Doing this for a few more times helps to make sure that your telemarketing script does not sound like a monologue, robotic, or a recorded message.

You should avoid releasing sloppy work; this will show your business leads that you are simply in a hurry to get profits and don't really think about their well-being.

Thursday, June 7, 2012

Why Should You Ask For Reviews?

It’s already a given that your business has a website and have even included a list of your customers, affiliates and business partners. Now, what else can you do to make it more attractive for your business leads? Whether you sell products or services, a good way to add authenticity to your business is by showing customer reviews on your website. The best way to show customer reviews is to include these in the services or products that they are reviewing. This will help new business leads get an objective view of what you offer, and if they see that the reviews are largely positive, then it’s safe to say that you can expect a new business opportunity in the immediate future.

The best way to get authentic reviews for your products and services is by asking your existing clients. While other companies hire writers to construct fake reviews, there is a distinct benefit from learning what your clients actually think about your products and services. They can identify glitches and shortcomings in your services or defects in your products that you otherwise would not have known had you not consulted with them. These feedback will help you improve and optimize your products and services so that your next b2b lead generation campaign is more successful.

To make reviews easier for both you and your clients, you can utilize a comment box system under each product or service where they can write their sentiments. Of course, you can have these regulated. If your clients don’t have time to write reviews, you can still hire a BPO company who offers telephone survey to contact your clients, then have writers transcribe the opinions of your clients.