Friday, July 6, 2012

Why Not Give Telemarketing A Try?

There are a lot of things that you cannot do without the right set of tools. This is particularly true when it comes to business. There are plenty of reasons why you should be looking for new business opportunities. Although it may be true that Singapore presents a lot of potential for those who want to go into business, there is no mistaking the level of competition that exists here. Surely you will need a way to get an edge over your competition. One way to deal with that is through the use of good lead generation services. In the first place, you will need this medium if you want to get good B2B leads.

It is true that you will need professional lead generation services. Think about it. What asset do you think you will need in order to know what your prospects want? Certainly it has to be B2B leads. These assets may look simple enough, but they contain a lot of business information that you can use to improve the way you position the products and services that you offer. You will need accurate information for that, and it so happens that the best way for you to generate good business information that you would rely on would be to use the services of telemarketing companies. Believe it or not, but telemarketing services have proven itself to be a very powerful medium in reaching out to prospects and producing viable results, even with setting business appointments.

As a business investment, this is something that you should not pass up at all.

Thursday, June 21, 2012

Testing Improves B2B Lead Generation In Singapore

Singapore, as many already know, is a haven for aspiring entrepreneurs. The latest report for the annual world competitiveness ranking placed Singapore in the second place (of which it previously held the 3rd spot), and it remains a haven for businessmen and aspiring entrepreneurs.

Because of this, you can very well expect that there will be a lot of competition for business leads when you get to Singapore. A good way to get ahead of the game is to always test your products, services, and even your b2b lead generation campaign. A lot of companies, in a hurry to get business leads, often roll out unfinished products or marketing campaigns. More often than not, this has resulted in failure. By making sure that every base is covered before you unveil your offering to the market, you get a higher chance of positive response - and hopefully an equally high number of business leads.

So how do you do a test? This can be done by allowing a small control group to "beta test" your products. Your existing clients will be happy to perform this for you, especially if the beta testing is free. For example, if you want to use b2b telemarketing for lead generation, you may opt to call a few members of your calling list, and then have the whole marketing team analyze the response and improve the telemarketing script afterwards. Doing this for a few more times helps to make sure that your telemarketing script does not sound like a monologue, robotic, or a recorded message.

You should avoid releasing sloppy work; this will show your business leads that you are simply in a hurry to get profits and don't really think about their well-being.

Thursday, June 7, 2012

Why Should You Ask For Reviews?

It’s already a given that your business has a website and have even included a list of your customers, affiliates and business partners. Now, what else can you do to make it more attractive for your business leads? Whether you sell products or services, a good way to add authenticity to your business is by showing customer reviews on your website. The best way to show customer reviews is to include these in the services or products that they are reviewing. This will help new business leads get an objective view of what you offer, and if they see that the reviews are largely positive, then it’s safe to say that you can expect a new business opportunity in the immediate future.

The best way to get authentic reviews for your products and services is by asking your existing clients. While other companies hire writers to construct fake reviews, there is a distinct benefit from learning what your clients actually think about your products and services. They can identify glitches and shortcomings in your services or defects in your products that you otherwise would not have known had you not consulted with them. These feedback will help you improve and optimize your products and services so that your next b2b lead generation campaign is more successful.

To make reviews easier for both you and your clients, you can utilize a comment box system under each product or service where they can write their sentiments. Of course, you can have these regulated. If your clients don’t have time to write reviews, you can still hire a BPO company who offers telephone survey to contact your clients, then have writers transcribe the opinions of your clients.

Thursday, May 24, 2012

Why Is Google+ Important For Singapore B2B Lead Generation?

Singapore continues to be a hub for social media interaction in Asia, especially in the business sector. For both businesses located in Singapore and those who wish to enter the Singaporean market, becoming more active online is an important aspect of business. Companies who have yet to establish a social media presence in Singapore are missing out on great opportunities for finding quality b2b sales leads.

As a further tip, online lead generation marketers should learn to optimize their Google+ accounts to better attract Singaporean business leads. What is so special about Google+? Just ask the business leads. According to Experian Hitwise’s collected data, site visits from Singapore continued to rise even after Google+’s beta launch, and the city-state was found to be the highest adapter of the social media site in Asia.

The apparent reason for Google+’s popularity is Google’s overall dominance in the city-state. This is additional good news for online marketers who know how to optimize their website and web pages for Google. Here are helpful tips on how to optimize websites for Google search engines and the Singaporean market:
  • Provide quality content in the form of white papers, videos, infographics, reports and curated online posts.
  • Include social buttons on every web content, particularly Google’s +1.
  • Place a clear call-to-action on every landing page so that every visit becomes fruitful.
For higher chances of converting all the b2b sales leads who sign up on the website, companies can hire a call center who has a vast experience on appointment setting with Singaporean b2b sales leads. These appointment setters are knowledgeable about business etiquette pertaining to the Asian country and can ensure you of constant appointments.

Monday, May 14, 2012

Phone Surveys: A Necessity For Business Improvement In Singapore

As a business hub, Singapore is home to a large number of business to business companies. Consequently, the need to stand out from the crowd is a necessity, and nothing is more appealing to b2b sales leads than knowing that their service provider improves its business based on client feedback such as phone surveys.

Conducting phone surveys to research the impact of a company’s product or service for their existing clients and potential b2b sales leads is a necessary aspect of business improvement. While measuring data through web analytics can be done for both online and offline marketing campaigns, nothing beats hearing opinions from the mouth of the users themselves. This is why most (if not all) telemarketing service providers also offer phone survey services.

A phone survey offers incredible insights into the opinions of customers. Phone survey campaigns are usually done for market research: which services produce the best results; which services are underperforming; what specific demographics characterize the targeted b2b sales leads; what are the usual needs or demands that b2b sales leads require solutions for; what do business sales leads think of a certain product or service, etc.

A company who wishes to improve their services needs to conduct a phone survey at least once, particularly after a market test. This will effectively identify problem areas that need improving. Singaporean companies interested in conducting phone surveys for their products and services can outsource to telemarketing firms who offer this service. Doing so is usually better than conducting one yourself because the phone survey telemarketers are already experienced and the survey questions are well-structured, which ensures that the answers properly represent the niche market.

Monday, April 23, 2012

Targeting Singaporean Businesses: Tips on Getting the Right Telemarketing Company

If an organization begins to decide in venturing into business to business lead generation and appointment setting campaign which, for the most part targets businesses situated in Singapore, then it’s a good choice in hiring the services of outbound call centers. Nevertheless, one must not be rash if ultimately deciding to pursue outsourcing to contact centers. And here are some things to take into consideration whenever a business leader or manager plans in employing the help of professional telemarketing services.


  1. The telemarketing company have to have an adequate knowledge regarding the Singaporean spoken languages. For clarity purposes, the Asian city-state of Singapore has 4 known spoken languages. A professional telemarketer which has no idea about regarding these languages could add to the language barrier between two parties rather than trying to minimize it.
  2.  Professional telemarketers should understand the necessity for carrying out and finishing the campaign goals. Attitude really matters and is very crucial when it comes to the productive results of the marketing campaign. For example, if professional telemarketers aren’t nice with the prospects (nor to their line of work), then the activity or endeavor is most likely to fail.
  3.  Outsourcing to telemarketing companies which focuses in calling Singaporean prospects. Singapore is one country that possesses a culture and economy of its own. For this reason, it’s wise to obtain professional and reliable telemarketing services which have several experiences on their sleeve when it comes to contacting other Singaporean firms. Given the appropriate telemarketing firm that’s been outsourced to, entrepreneurs could anticipate fruitful results which may stem from their marketing campaigns.

Monday, April 9, 2012

What To Look For In Telemarketing Services

Singapore. If there is any country that has so far proven itself in the field of business, then it has to be Singapore. It does not really come as a surprise, as the country takes pride in its robust economy and profitable industries. The country has a lot of rich resources that you can take advantage of, especially in B2B leads. Just the thing that lead generation companies are looking for. Well, qualified leads have always been the most important assets that your company will ever need in the sales industry. This makes it necessary to properly choose the right telemarketing services, the best medium used by lead generation companies,

You will just have to look for these qualities:

The experience – you will need to work with a telemarketing company that has an extensive experience in the field of lead generation. A lot of telemarketing companies around the world can be pretty might be inexperienced in this job.
The reliability – sure, you may have been able to hire an experienced company, but can this firm be able to deliver the qualified leads that you need? You might end up spending too much on a company that can only provide you mediocre service.
The affordability – not all skilled lead generation companies offer the same charges for their services, that is why it makes sense to search carefully. In this way, you will be able to get the best business deals around.
There are other qualities that you can look for in telemarketing companies, but as long as you consider these, your lead generation campaign will be all right.