How to Maximize your Online Lead Generation Budget without Burning Out in Singapore

Marketing budgets are expected to increase this year. The SMB Internet Marketing Survey shows that at least 37% of small and medium enterprises are going spend big for their online marketing campaigns, particularly lead generation, due to the increasing popularity of wearable devices, the introduction of new social media tools, and the various opportunities that app development has in store for businesses.

Enterprises in the B2B arena should also allocate more resources to their online marketing efforts as well. But this is not to say that such a plan works perfectly, especially when one faces a business landscape fraught with risks and volatile buyer behaviors.

One thing is for sure, there is no certainty that bigger budgets lead to bigger revenue. You might, for example, invest in updating your marketing automation software to generate more B2B sales leads. But these investments are made practically useless and unnecessary when only a tiny fraction of your MQLs would actually engage in a purchase.   

It all boils down to planning and tracking your progress. It is important that businesses use their resources properly to maximize their lead generation activities and produce the intended benefits.

Create compelling copies

When making online advertisements, especially with Google AdWords, it is essential that businesses create compelling copies that attract rather than repel potential buyers. Ads should be effective enough to draw attention and urge audiences to engage you further down the pipeline. Someone with proficient ad writing skills might just be an answer to give what you really want for your online ads.  

Watch your numbers

Observe your web metrics using Google Analytics, with special focus on unique visits and bounce rate. An increase in visitor traffic obviously means your investments are being put to good use. Low traffic, of course, translates to a waste of resources which should be enough reason to improve the content of your online platforms.

Track your progress

This is a tie-in to the previous item. While you are gauging the effectiveness of your landing pages, it is essential that you be constantly ready to act. If your web conversions dip, determine the aspects of your online campaign that might have something to do with it. And always remember: don’t settle with good enough numbers in your online lead generation.

There are numerous business opportunities online, yes, but meeting these wouldn’t be possible without acknowledging the risks when financing your campaign.

Ten B2B Lead Generation Tips For IT Managed Services

You might have second-thoughts in letting your core business functions be handled by a third-party provider, but this is the reality faced by various companies, be it within or outside the IT and software industry. Capacity and management issues are just some issues that many firms need to deal with, a problem that IT managed services like yours could solve. But how can you be effective in the IT lead generation efforts? How will you make your business stand out, attracting more IT sales leads for your business? Sounds pretty much like a puzzle, right? Not really, if you know where to start. And this is how you do it:

  

1. Deliver real solutions – it is one thing to promise to solve the problems of your B2B leads prospects, but it is an entirely different playing field to actually deliver. If you want to impress them, then you should do what you say.
2. Help them grow, really – be an honest adviser to them. Let them know what solution you can come up with, provide them with excellent service, and pretty much be involved in their growth as a company.
3. Be patient – believe me, a sales cycle can take a long time to complete. Even if an appointment setting prospect takes a long time to decide about meeting you, be patient. Just do your best to nurture the contact.
4. Work with the best – you might have to increase or decrease the number of personnel that you need, but you have to make sure that you have enough people to deal with potential sales leads and help them grow.
5. Use proper technology – business prospects will sign up with your IT managed services firm if they see that you have the tools and equipment they need to improve their business.
6. Work on their perceptions – what people think about your business can affect your ability to turn them into paying customers. Work first on them accepting your business. You can worry about the IT telemarketing later.
7. Be relevant to your market – yes, you can promote your business all you want, but if you cannot convince your business prospects that they need you, then all your efforts will just go to waste. You have to matter in their eyes.
8. Customize your solutions – this is the latest craze in marketing, one that actually brings good results. If you can tailor-fit your business solutions to what your prospects exactly need, then they are more likely to do business with you.
9. Show proper etiquette – really, this is one point that many aggressive marketers forget these days, those who only ‘push’ their wares to prospects. It is not that hard to say ‘please’ or ‘thank you’ to your prospects. It adds respectability to your firm.
10. Use different communication tools – even when a door is close, you can always use the windows to get in. You may not be able to reach your prospects using one channel, but you can always tap other means to get your message across.

Follow these tips, and your IT lead generation campaign would be more productive.

Is Lead Generation in Singapore Impossible?

Singapore has one of the most stable economy worldwide that is why international companies want to invest there. Generating leads in Singapore is not impossible it’s just not as easy as you think, even with telemarketing. The country is new with telemarketing so lead generation campaigns face challenges that can hinder its success if not done properly.


Professional telemarketers are well known to have skills in generating leads and setting appointments may it be in the US, Singapore, Australia, Malaysia, UK and Canada. Telemarketing firms train their agents to be flexible in order to serve companies of different culture.


Work with a telemarketing call center that is not afraid of taking a challenge. That way you can be assured that no matter how difficult the campaign is, they will look for a way to deliver positive results.