Ten B2B Lead Generation Tips For IT Managed Services

You might have second-thoughts in letting your core business functions be handled by a third-party provider, but this is the reality faced by various companies, be it within or outside the IT and software industry. Capacity and management issues are just some issues that many firms need to deal with, a problem that IT managed services like yours could solve. But how can you be effective in the IT lead generation efforts? How will you make your business stand out, attracting more IT sales leads for your business? Sounds pretty much like a puzzle, right? Not really, if you know where to start. And this is how you do it:

  

1. Deliver real solutions – it is one thing to promise to solve the problems of your B2B leads prospects, but it is an entirely different playing field to actually deliver. If you want to impress them, then you should do what you say.
2. Help them grow, really – be an honest adviser to them. Let them know what solution you can come up with, provide them with excellent service, and pretty much be involved in their growth as a company.
3. Be patient – believe me, a sales cycle can take a long time to complete. Even if an appointment setting prospect takes a long time to decide about meeting you, be patient. Just do your best to nurture the contact.
4. Work with the best – you might have to increase or decrease the number of personnel that you need, but you have to make sure that you have enough people to deal with potential sales leads and help them grow.
5. Use proper technology – business prospects will sign up with your IT managed services firm if they see that you have the tools and equipment they need to improve their business.
6. Work on their perceptions – what people think about your business can affect your ability to turn them into paying customers. Work first on them accepting your business. You can worry about the IT telemarketing later.
7. Be relevant to your market – yes, you can promote your business all you want, but if you cannot convince your business prospects that they need you, then all your efforts will just go to waste. You have to matter in their eyes.
8. Customize your solutions – this is the latest craze in marketing, one that actually brings good results. If you can tailor-fit your business solutions to what your prospects exactly need, then they are more likely to do business with you.
9. Show proper etiquette – really, this is one point that many aggressive marketers forget these days, those who only ‘push’ their wares to prospects. It is not that hard to say ‘please’ or ‘thank you’ to your prospects. It adds respectability to your firm.
10. Use different communication tools – even when a door is close, you can always use the windows to get in. You may not be able to reach your prospects using one channel, but you can always tap other means to get your message across.

Follow these tips, and your IT lead generation campaign would be more productive.