Tuesday, December 20, 2011

Some Rules for Your Singaporean Lead Generation Campaign

If you think about it, there would always be those do's and dont's or rules in life just to lead us in the right direction.

And for most business owners and leaders located in the booming Asian tiger that is Singapore, this concept is very much applicable, and most especially for their lead generation campaign. So, let us take a look at some of those do's and dont's (or rules) now, shall we?

If a proper research is not done, DO NOT initiate a call – Telemarketing prospects in Singapore minus any sufficient research done simply invites rejection every now and then.

Whether outsourced or not, DO give incentives for your telemarketing campaign staff – Providing or giving incentives to your team of professional telemarketers or those that reside in a service provider also enables them to be more than willing and able to finish their tasks on time and meet business goals at the same time.

Without a proper calling list, DO NOT ever begin a campaign – A calling list facilitates suitable and accurate targeting for one's prospects. And in the absence of it, the campaign would most likely be lead astray or will eventually be a failure.

DO outsource or delegate to a dependable telemarketing service provider – If you can't even manage to operate, much less kick off a telemarketing campaign on your own, then do not ever vacillate your decision to outsource to the professional telemarketers. You could then acquire expertise right away over your Singaporean prospects upon doing so.

Tuesday, November 29, 2011

B2B Telemarketing in Singapore Lives On

It’s not true that b2b telemarketing has entirely died; others may have expressed some unpleasant opinions regarding this medium’s ineffectiveness. Still, despite these, is it suffice to say that marketing over the phone's heydays are over? I don’t think so. Not because I am biased regarding telemarketing in Singapore however, since its effectiveness still remains--even at this time wherein almost everything goes digital.

And let’s not deny the mere fact that the telephone is not just a simple veteran yet a proven device in b2b appointment setting and b2b lead generation, two of the most important tasks in generating the right clients. Even though online tools can carry out exactly the same functions, the extent of results, the expenses incurred and the time consumed may vary.

By performing phone calls on a daily basis, expert telemarketers could quickly interact with the decision-maker. No more waiting for someone in filling up a submission forms or search for contact details in the Internet. From beeps and winning conversations, a firm could identify which potential customers are objective from those that are sales-ready. Through a solid connection alone, the business owner and the potential client could talk about matters and come up with a conclusion which can be both mutually beneficial.

Marketing has now advanced into a new digital era. Nonetheless, this doesn’t mean that old school strategies such as b2b telemarketing are on the decline. If not the precision and speed that telemarketing has are beaten, marketing via telephone remains an essential component of every business entity in Singapore.

Monday, November 28, 2011

The Top Three Outsourcing Blunders That Can Bring Down Your Company

While a lot of writers are talking about the different ways that you can do to keep your business running in Singapore, indeed, even to be profitable from it, it is strange to note that there are only a few who would list down the things you should avoid in business. Such business blunders, while they may seem harmless enough, can actually be a major factor that can bring down your business.

Now, if you don’t want to see all your hard work go up in figurative flames, then it would be best to avoid at least three things:

One - outsourcing the marketing job to the wrong telemarketing company. You might be tempted to just hire the nearest telemarketing company in your block, but beware, that can spell doom for you. Remember, not all telemarketers are the same. Some are good, and some are bad. Guess which of the two should you hire?

Two – not keeping your appointments. If the truth is known, appointment setting is a very difficult task, so it is important to handle each business lead you get with care. Once you have an appointment, be prompt and attend it. It might be a promising deal.

And third – don’t let lead generation do all the work. Their purpose is just to help you concentrate on your core capabilities. They get you the business leads, while you go and do your best to turn it into a sale or a closed deal. That’s you part of the job.

As an entrepreneur, take note of these three things. There are a lot of other blunders that you should avoid, but you will be in good stead once you have considered the three mentioned above.

Monday, November 14, 2011

The Advantages of List Cleaning in Singapore

The potentials of business in Singapore can be immense. There are so many industries, so many markets, and so many opportunities that can open up for the intrepid entrepreneur. Of course, for one to be able to tap into those potentials, they would need a practical business list that can help them generate qualified leads. Now, this is where the problem comes in. How can they be sure that they calling list they are using is accurate enough? Perhaps this might be a good time to hire the services of a lead generation firm. And it must not be any kind of firm; it must be one that has an experience in database cleaning.

The use of a database cleanup service is not actually a new or, rather, a radical idea. It has been around for a long time already. The reason it has regained some popularity these days is because of its ability to deliver a good number of qualified leads to its users. With the help of modern telemarketing methods, then this is possible for the client firm. In this way, a firm can simply concentrate on making the sale instead of spending all of their time chasing after bad prospects and leads that may not convert into a closed deal at all.

For companies that seek to improve their chances at making new business deals, then the use of lead generation services would be a must. This is a great source of clean, updated, and accurate business information.

Thursday, November 3, 2011

The Usefulness of a Targeted Calling List

Businessmen like you are certainly thinking of ways to increase your profitability. That is the nature of a business. Of course, there are creative ways to do that. One of these is through the use of a target calling list. By using a targeted calling list, you can be able to identify with precision who are the people that will most likely buy your products or services. In addition to that, you can also use it to identify the trends in you market so that you can better address any concerns that will come up. To ensure that you will be able to get the best results from your calling list, it will be good to go for outsourcing the lead generation campaign. This is an excellent source of quality sales leads.


Profession lead generation firms are known to deliver the best business leads possible. By taking advantage of modern telemarketing campaign techniques, the lead generator will be able to deliver a lot of qualified sales leads that you would certainly want to have. There are also other advantages that you might want to consider like the reduction of marketing cost, the higher conversion of business leads into a closed deal, among other things. Indeed, by outsourcing the task, you would be able to get the best leads that you may not be able to get on your own. You should really give it a try. It’s worth your investment. All you have to do is to choose the one company that will meet your requirements.

Monday, October 24, 2011

The Benefits of B2B Lead Generation Outsourcing for Singaporean Firms

Outsourcing is the process of a competent third party firm providing its resources and expertise by rendering of service or production of goods. The objective of this process is to offer skills and competencies in a particular function required in a certain business operation when the client or company cannot do it on their own.

One of the numerous types of BPO (business process outsourcing) is the outsourcing of b2b lead generation services via telemarketing. That’s why many Singaporean companies keep their sights on generating new prospects, also known as sales leads, aside from their task of sustaining and maintaining a high level of consumer retention. Nonetheless, not every Singaporean firms were able to be successful in this marketing activity. Needless to say, in order power up lead generation campaigns for firms in Singapore, it is highly advisable to partner with a reputable telemarketing company. And mind you, these b2b service providers are not just thinking, or after their own revenue from the professional fees after the project ends, but also in helping out Singapore-based business establishments improve its sales production by giving high quality appointments. In this manner, a telemarketing firm specializes as a helping hand for another business entity to arrive at growth.

Another advantage of outsourcing is faster sales cycle. Telemarketers repay their clients with a shorter sales cycle. Speed, combined with accuracy, guarantee that every appointment is a great step for building more income.

With the aid of outsourcing, from the assurance of qualified appointments to faster cycles, Singaporean firms can be improved and beat the competition.

Wednesday, October 19, 2011

Does Singapore Need Telemarketing?

This question has never failed to bug entrepreneurs and companies seeking to do business in Singapore. While there are still those who doubt its potency, there are also others who believe that telemarketers, or telemarketing in general, are the best means to capture a segment of the Singaporean market.

It does sound far-fetched, but it does have a sound basis for the claim.

To start with, professional telemarketers are experienced in this type of work. They know how to deal with prospects, and they also have the skills to ensure that the prospect’s attention stays with them. Not only have that, but telemarketers often had not readily available to the regular business owners that can actually make marketing leads possible. Lead generation and appointment setting tasks also become easier, because most professional telemarketing companies offer lead generation and appointment setting services for their clients. That’s two goals in one throw, so to speak.

Also, Singapore is not exactly a small place. Going door-to-door is a recipe for disaster in the world of business marketing, so getting things done on the phone may prove to be a much better idea. Not to mention that it will save the poor marketer from a sprained foot. Also, professional telemarketers get results fast, the kind that smaller companies favor since they cannot afford to wait long for results.

Lead generation services are basically the life-blood of a company. If a company gets only poor leads, who knows in which dismal direction they are heading to. But if a company gets good marketing leads, then it is safe to say that success is soon to follow. All this depends on the telemarketing firm that the company partners with.